Abstract

This study focused on investigating the effects of foreign exchange rates on the market operations of bottling companies in Sierra Leone, using the Sierra Leone Bottling Company (SLBC) as the case study. The problem was found around bottling companies not maintaining the regular market operations and performance due to the drawbacks they face in foreign exchange risks. This effect often rests on the staff working for bottling companies like Sierra Leone Bottling Companies (SLBC) situated in Freetown, the capital city of Sierra Leone. Therefore, the research included a sample of 100 staff of SLBC as respondents to the study. Qualitative or descriptive analysis was employed, and the operational results of the exchange rate was targeted to test the outcomes of a consistent exchange rate ratio in promoting the profits of the Company. The problem revolves around bottling companies not being able to maintain the expected pro due to the drawbacks they face in the foreign exchange rate. SLBC staff should ensure that raw materials are properly managed and accounted for to avoid stock of materials to ensure total production for customers' satisfaction. Government should play an active role to see that the exchange rate is brought to its most favourable rate to ensure a normal/favourable market operating environment for firms.