The Role of Strategy in Competitive Performance: The Case of Manufacturing Firms. Research and Analysis Journal, [S. l.], v. 8, n. 12, p. 17–26, 2025. DOI: 10.18535/raj.v8i12.578. Disponível em: https://rajournals.com/index.php/raj/article/view/578. Acesso em: 15 dec. 2025.