Omnichannel Integration and Rural Banks Competitive Advantage and Sustainability. Research and Analysis Journal, [S. l.], v. 8, n. 10, p. 01–13, 2025. DOI: 10.18535/raj.v8i10.569. Disponível em: http://rajournals.com/index.php/raj/article/view/569. Acesso em: 16 oct. 2025.